REALSPACE

Realspace is the Private Brand of Office Depot’s better furniture tier. My task at hand was to art direct the room, utilizing the props, furniture and style that fit around the products. In this case, it was as work desk and bookshelf.

REALSPACE
mood board

This mood board was created as a starting point to understand how to create the visual feeling for the realspace brand. By taking various photos of existing art and furniture, we can build a better look for the consumer.
For example, if realspace was a car, it would be a Buick.
This exercise also helps tier the brand.